No Time For Emails
No matter how much time that I spend on trying to make sure that my marketing lists are up to date, I find that I have a good percentage of my emails returned. I have spent a lot of time and a lot of personnel time on trying to make sure they are all correct but one little typo and my advertising gets shot back. I think that it is time to go to the professionals and let them dedicate their time to fixing the lists. I will go for the opt-in email lists and see if I do not get a better return on the mass mailings.